Demand for real estate remains high despite the crisis. As an owner, it is easy to think that a brief description is enough to arouse interest in the property for sale. But far from it: to make a good first impression and, above all, to save time, a professional exposé should be created. But do you know what to include and what it should look like?
Property owners often simply lack the experience to create an exposé. This lack of knowledge is compounded by uncertainty as to which points are really important for prospective buyers. If information is missing and the photos are poor or non-existent, you are stuck with the property. Either nobody gets in touch or too many people get in touch because too many target groups feel addressed by the inadequate information.
After all, a detached house in the countryside with a garage appeals to many people. But how big is it and the plot around it, how many rooms are there and what are the lighting conditions like? Is the furnishing simple or luxurious? Do you need to renovate? What is the energy balance? These are just some of the questions that an exposé must answer.
It is very important to know your target group in order to be able to assess and serve their expectations and wishes. A local estate agent not only knows what the market is like, he also knows how to design an exposé so that it only appeals to the target group it is intended for. With his help, you save time and nerves. Because the more precise the information and the better the photos, the faster the property will sell.
Take a look at our video on the subject! Do you have any questions about Exposé, please do not hesitate to contact us.
