In the past, if you wanted to sell or rent out a house, you simply put an advertisement in the newspaper. Today, things are different. Real estate portals, Facebook ads and groups are the modern way to sell your property. But which of these numerous platforms is best for you?
Immobilienscout24 is probably the best-known real estate portal on the Internet. Accordingly, most tenants and buyers are on the move here. This has its advantages and disadvantages. In times when demand is much higher than supply, choosing a less well-known portal can lead to a deliberate selection. In addition, different platforms charge different prices for an ad. It is therefore worth comparing prices before deciding on one. Which portal ultimately offers the best price-performance ratio also depends on the duration of the ad and other services offered.
Facebook ads and posts in groups can be an interesting alternative to portals that focus specifically on real estate. Posting in a suitable group is even free of charge. There are many groups on the social network that are designed precisely for this purpose. This type of advertising is particularly suitable if you want to let. If you are selling your property, however, a Facebook ad is probably the more interesting version. You don't have to spend a large budget and you can define a specific target group by filtering according to interests, for example. However, you are not allowed to select by age, origin or gender. This is Facebook's way of preventing discrimination.
If you have decided to rent or sell with an estate agent, they can advertise your property on Facebook for you. This way, you won't receive countless inquiries on your private profile. The estate agent will also share your offer on their own website and Facebook page and thus reach additional interested parties.
Are you unsure which platform is best suited to your property? We will be happy to advise you.
Photo: christin-hume
