Flyers, posters and the like: Why you should not only rely on real estate portals when selling real estate

80 percent of real estate buyers in Germany come from within a 15-minute radius of the property. What better way to reach this target group than with advertising directly on site? Anyone thinking about real estate sales today often only has the advertisements in large portals in mind. Neighborhood marketing still pays off. Provided it is done correctly.

Neighborhood marketing: what are the options?

Flyers in the mailbox, notices in the supermarket or the "For Sale" sign right outside your front door. You may have seen all of these in your neighborhood. One or the other flyer has probably also been in your mailbox.

The best way to reach potential buyers in your neighborhood is to send clear, visual signals. A "For Sale" sign in front of your own property usually attracts many prospective buyers if it is placed in a highly visible location. It is also important here that contact details are easy to read. After all, prospective buyers need to know who they can contact. Professional brokers give their telephone number here so that they can be reached directly by prospective buyers. For private sellers, this can backfire if the phone never stops ringing. It can therefore also make sense to first refer buyers to a website with further information.

You can put more information on a flyer than on a sign. A good photo is important here to arouse interest. After all, in this case, prospective buyers don't have the property in front of them to see for themselves. Other useful information: Square footage, property size, energy notes, number of rooms and, of course, the purchase price. To reach the whole neighborhood, a large number of flyers is necessary. Depending on the neighborhood, professionals circulate an average of 5000 flyers. To distribute them takes quite a while. It can take up to seven hours to distribute the first 1000 flyers in the neighborhood. That's why it can't hurt to simply hand out a few flyers to neighbors and acquaintances. Maybe Mrs. Müller's daughter next door has been looking for a home for a long time, or Mr. Meier will take the flyers to the next regulars' table. Postings in the supermarket with a short exposé also reach several people with little effort.

Why a realtor can't hurt when it comes to neighborhood marketing

You've probably already guessed: these marketing campaigns have to be well planned and eat up quite a bit of time. If you are thinking of selling your property, you probably don't have much of that left at the moment. A real estate agent knows exactly which marketing actions draw and has the capacity to carry them out quickly.

And there's one more thing: If you sell privately to a neighbor, you usually don't do it at the best price. Neighbors and acquaintances often want a friendship price or instinctively compare the property with their own, for which they paid much less 20 years ago. A neutral third party has a clear advantage here in negotiations.

Do you need help marketing your property? Contact us now without any obligation. We will be happy to support you.

Photo: © Merlinul/Depositphotos.com

Rate your property now!

Free of charge | Non-binding