How to create the perfect exposé

With a professional exposé, the chances of getting a good price can be increased and viewing appointments can be saved. Private sellers often miss out on money because they fail to reach potential buyers due to errors in the exposé. With the following tips you can create your perfect exposé.

If you have not hired a real estate agent to sell your home, but feel up to this project yourself - perhaps due to your own professional experience in business - you should start with the design of a successful exposé. Visual aspects play a major role here, because it is through the eye that the prospective buyer gains the first impression. And that depends on a good layout and good photos of your property. In addition, the information about the property is of course important. The more meaningful these are, the more questions of the possible buyers are answered already before the inspection and decide perhaps also whether the potential buyer is interested in your object or not. Even if many owners connect close feelings with their home after partly decades-long inhabiting, for prospective buyers these are completely uninteresting. Potential buyers are more interested in the location of the property, how many square meters are available for living and whether it has a garage.

Before you create your exposé, you should consider which target group you are addressing with your property. What is important to this target group? How can you address them most successfully? Then you should align the layout of the exposé. DIN A4 is the usual format. It should be clearly structured and easy to read. Limit yourself to the essentials. Key points are well suited for this purpose.

You should make clear the advantages of your property over other properties: is there a special view, is the house in a very nice location, is it particularly old, does it have special structural features?

Your synopsis should include the following:

  • Object description: type of building, year of construction, number of rooms, living space calculation, type of heating, balcony, size of the plot, cellar, attic, garage or parking space
  • Condition of the property: When was it renovated or refurbished?
  • Energy certificate (if the energy certificate is not submitted, submitted too late or incomplete, a fine of up to 15,000 euros may be imposed)
  • Floor plan, site plan
  • Description of the surroundings: urban/rural, economic situation of the surroundings, traffic connections, shopping facilities, schools, kindergartens
  • Service charges, desired sales price - is this negotiable?
  • When is the object available?
  • If available: Valuation of the property by an independent expert
  • Photos of each room, exterior view
  • Possible viewing dates
  • Contact information

This is how your exposé should be structured:

The content should be arranged logically and clearly. Start with the detailed object description. This should be followed by photos with image descriptions. First exterior views, then interior views. This should be followed by a floor plan, a site plan and, if possible, an aerial view.

At the end of the exposé, the essential data should be summarized once again. Possible viewing appointments should also be listed there. A possible buyer's commission, other costs and information on liability should also appear there. Finally, the complete address of the property and your contact details should be included.

If all these tips are followed when creating the exposé, your beloved property is sure to make a good first impression on its potential new owners. And maybe it will even come to love at first sight just by looking at your exposé.

Do you have any questions about creating an exposé? Contact us without any obligation. We will be happy to advise you.

Photo: bykac

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