How to take good real estate photos

First impressions count. In view of the high demand, many think that their property will sell or rent quickly even with bad photos. But bad photos often lead to unnecessary viewings, where prospective buyers say, "I imagined that differently." And you can also better enforce the price of the property when selling if the positive impression from the photos is confirmed on site. Rule of thumb: the better the photos, the easier it is for prospective buyers to decide whether your property is right for them.

We know it from the advertising and food industry: less is often more. Photos of properties have a better effect if they make a "tidy" impression. If rooms are cluttered, this disturbs the prospective buyer's imagination and makes it difficult for him to see his future home. Experts advise: If you take photos of furnished rooms or garden and yard, they should be "depersonalized." So private items such as clothes, toothbrushes, lawn mowers or the like should not be seen in the picture. It is recommended to take test photos in order to discover such disturbing little things.

Bright rooms are equally important for convincing real estate photos. Drawn curtains or blinds as well as backlighting darken rooms and exterior views of a property. Bright rooms are more inviting. However, if the blazing sun shines into the room, photos will be overexposed. Therefore, it makes sense to time exactly when ideal light is available. In such cases, however, curtains or blinds can be used to provide optimal light. With a professional camera, the amount of light can be regulated via the aperture and shutter speed.

However, a good photo of your property also depends on the perspective. If it is chosen incorrectly, the house or rooms can appear distorted or the proportions wrong. If a room looks smaller than it actually is, potential buyers can be put off. The lens also plays a role in this. If you want to get as much room as possible in the photo, wide-angle lenses make sense. However, a wide-angle lens can also make rooms look too big. This can lead to unnecessary viewings, where prospective buyers find that your property is too small for them after all. Likewise, make sure that no lines fall. Because that leads to room distortions. To get straight lines, for example at corners of walls, doors or windows, the camera should be held straight. It is advisable to shoot the photo from a height of about one meter.

If there are still small details in the photo that are not right, they can be slightly reworked. If lines are not perpendicular, you can adjust the image crop a bit, rectify and straighten it. Also, for photos that are too dark, you can slightly boost the brightness and contrast. But be careful not to overdo it with the enhancement. If prospective buyers see that the photo is over-processed, they may become skeptical.

Are you looking for someone to take good real estate photos for you? We have first class contacts.

Photo: KatarzynaBialasiewicz

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